A mix of planning and development work that builds out marketing spanning the entire funnel. Not a single channel, tool or process. I work with clients to build and test marketing funnels because we want to find out what works best. Together.
Helped this B2C consumer marketplace in the US find a point of difference, test the waters with subscriber growth and plan and implement corporate brand partner advertising campaigns.
Completely changed the approach to member acquisition for this state wide franchise group in Victoria through marketing automation, analytics and advertising.
Working with a small local Australian eCommerce company to shift their digital marketing from constant social advertising to a more diverse all encompassing pre and post purchase funnel (in progress).
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