A mix of planning and development work that builds out marketing spanning the entire funnel. Not a single channel, tool or process. I work with clients to build and test marketing funnels because we want to find out what works best. Together.
Helped this B2C consumer marketplace in the US find a point of difference, test the waters with subscriber growth and plan and implement corporate brand partner advertising campaigns.
I help small businesses keep track of and improve the efficiency of their marketing. Through planning and outsourced auditing I ensure their marketing is as effective as possible, eliminating the marketing spiel that can shadow the reality of marketing campaigns.