In 2011 I moved from Australia and decided to live overseas for a few years. I couldn’t take my sales job with me (that I had at the time) and so by necessity needed to find something else to work on. A friend of mine at the time, owned an IT consulting company and continuously had clients ask for help with both their website and SEO/Google Adwords (what it used to be called). He wanted to offer it, but needed someone to do it. And thus began my digital marketing journey.
I worked on a few small clients continuously through his company for a few years, building and managing their WordPress websites and doing enough technical and onsite SEO that resulted in these clients ranking in the top 3 for their allied health search terms (which bought them a significant amount of business in conjuction with their Google ads campaigns).
At this time, SEO was a gamy different beast. It was all about link building and tricky to rank ‘grey-hat’ techniques (although in our case we never resorted to those levels). I began disliking the constant challenge of providing analytical and measurable results for clients marketing efforts, because while you could do all the right things you were in the end, at the whim of the Google algorithms. So I decided to expand my digital repertoire into other digital marketing avenues and increase my coding/programming knowledge.
And thus my journey continued through other multi year long clients into full email marketing automation campaigns, paid acquisition (Google and Social), analytics and further web dev all encompassed by a resounding desire to provide as much value to my clients as possible. Even when it was ‘outside our initial scope’. Because it wasn’t about selling marketing, it was about trying to work out what was best for my clients, which forever changes as marketing adapts and you get that all important data back.
I’d read something new and go to a client ‘we need to try this, let’s do it’, rather than just thinking ‘that’s out of scope of their contract’. It’s likely why my longest running digital marketing client was over 3 years long (the case study you can see here).