Marketing is about the people you serve. It doesn't need hype.
- gives the legitimately good marketing people a bad name
- it's used to sell you into marketing instead of showing you it doesn't need to actually 10x anything to be effective.
- it's simply a marketing tactic to overcome your logic through hope (the same reason people play the lottery). They are marketing people after all.
Hype works to sell. Until you fail to deliver. Then you just feel burnt.
Because when you understand who you're selling to and their motivations for why they need what you offer, selling becomes a mater of formality - because you're no longer selling, your providing solutions.
And the truth is, not every prospect of yours will be a perfect fit - contrary to what you want to believe. Just as you, reading this now, might not be a perfect fit for what I offer.
Testimonials From Clients
Kind words people say after working with me.
What can I do for you?
I give you unfiltered marketing and sales advice.
The last thing you need is someone saying 'yes' to everything. If you already have great ideas and everything is working perfectly, then you won't need my help anyway. If that's not the case and you realise you need to make a change, I promise you I will never be filtering my advice concerned about keeping the work over making positive changes in your business. If you need someone to do 'work', I can recommend lots of places to find them. If you need truthful advice, no matter how hard it is, then we can talk.
I don't overpromise and underdeliver.
Sounds cliché, but there's a reason. I'm not going to promise you 300% increase in sales, as there's just too many factors involved. Any serious experienced business owner understands that marketing and sales is a process of testing, refining and improvement.
I don't offer 'get rich quick' marketing programs. I provide real advice, education and implementation of marketing (and sales) plans that work to make a lasting difference to your business.
I bring an entirely new set of eyes into your business.
The hardest aspect of marketing your own education business is literally that you're inside it, every single day. The effect of this is being too focused on what you do, rather than what you really provide for your students.
Because I'm outside your organisation I don't have any preconceptions about how great you are. I sit in the eyes of a potential customer/client and can ask you the hard questions that you've never thought of.
Like to discuss working together?
To ensure that I can help you and that you'll benefit from working with me, apply for your 20 minute discovery call.