A move from scientific sales to digital marketing and web development.
Before I audited a marketing agency in a full time digital marketing manager role, I honestly believed everyone else shared my personal values. Doing the right thing. But I was unfortunately wrong.
I went back to working with my own clients this year and something clicked.
If a company that large can have those issues working with a marketing agency, where the agency has the resources to invest doing everything the right way, what are agencies doing with smaller businesses, that spend only up to few thousand dollars a month?
The same businesses, like yours likely if you’re reading this, that don’t have a full time marketing manager or someone that can check the agency or help decide if you need more than what they are offering. Because it’s unlikely, although not entirely implausible, that an agency will cut off a revenue source because your campaigns aren’t that great performing. A Facebook agency won’t tell you that you should be doing Google ads, for example.
© 2020 Michael Napl. All rights reserved