"Why is it so hard to get new customers - we're doing marketing!?"

If you feel this, you're not alone. Acquiring customers is tough. It requires more than just 'getting in front of people'.

"The most valuable aspects of what Michael provided to me was his time, communication, branding and marketing knowledge. He has top notch professionalism in everything he does and is a great all round guy to have on your business's side. I'd absolutely recommend him for any Digital Marketing (and business advice) needs. I'm yet to have anything but positive experiences."

Chris O'Neil - FrostFire Audio

Helping Businesses Change The Way They Acquire Customers

Acquiring customers is the hardest part of running a business. The result is many companies simply throwing money at 'marketing' in the hope that it'll actually do something. There's a better way and it's really not that complicated. If you have someone helping you through the process.

I Teach. ​

That attracting new customers starts with understanding who you're selling to and why they need you. It's a tough process and that's why so many businesses avoid it. 

I Formulate.

Processes that work to simulate what sales people do, via digital tools. Marketing is more than just advertising. It's about thinking about each stage of the journey.

I Build.

Digital systems & websites that will take people from unknown users to prospects that want to buy from you. And I do this without gimmicky business breaking 'tactics'.

Need help?​

Struggling with what your current sales & marketing approach is achieving? Not sure where you're going wrong or even where to start looking for a fix? 

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Want to do a bit of DIY learning?

Read my suggested book list to get you on the way to changing the way you market your business and sell what you do. 

Read More

What People I've Worked With Say

Anyone can implement a process. Sustaining long term client relationships that drive their businesses forward, that's another story.

Robert

I've worked with Michael on several projects, and I can highly recommend him. He has deep knowledge of sales and marketing, and also continuously keeps developing his skills, which is of great importance in a fast paced industry. This is why I also got him on board for our latest startup project, for which he did a really awesome job in coming up with a very distinctive story and marketing plan that really sets us apart from the competition.

Robert Hensel
Technical Director - Code Orange | Hensel Hosting
Chris

Being a small business means you're already juggling plenty within a limited amount of hours in the day, so it's hard to spend more just doing research or getting early groundwork happening. Just knowing where and how to start the process, not knowing what I want or need, all means nothing happens.

 

Working with Michael I was able to step away and trust that everything was in safe hands, and even then being pleasantly surprised with the progress made each time. Everything truly felt effortless. Any issues, questions or concerns I had were quickly rectified, technical support is always on-time and the design ideas and requirements of my field were always integrated and fully functional.

 

The most valuable aspects of what Michael provided to me was his time, communication, branding and marketing knowledge. He has top notch professionalism in everything he does and is a great all round guy to have on your business's side. I'd absolutely recommend him for any Digital Marketing (and business advice) needs. I'm yet to have anything but positive experiences.

Chris O'Neil
Audio Engineer - Frostfire Audio
Bryce

We thought step 1 was getting students to rock into the business, but we weren’t aware that was step 5, until Michael showed us everything we weren’t doing that needed to be done before it. Now our students get tailored ideas about what to expect, and by the time they walk in the door, they are well equipped with more than enough information that it makes the conversion easier.

Bryce O'Donohuge
Marketing Manager - MarShere Franchising
Tamar

Michael is great to work with. He has an excellent combination of creativity, vision, and direction and the know-how to make it happen. His willingness to share his marketing insights is a real gift and he applies his knowledge to his client base with ease and dedication. I thoroughly enjoyed working with Michael, and hope we'll have the chance to work on even bigger and better things together in the future.

Tamar Crane
Independent Content Writer

My story​

I was never a 'sales' guy. It didn't come naturally to me. I actually preferred reflection of my own ideas, thoughts and quiet discussions. Considered vs reactive thought.
 
Despite that, I took on 3 years of B2B sales in the highly competitive scientific industry. It taught me that in competitive environments, where you don't own patents to dominate a market, there was an extremely important aspect of gaining and keeping business (especially when competitors offered something pretty close to what you did). 
 
That was relationships. 
 
I learnt that relationship, questions and understanding what people needed was the biggest difference between a lot of sales people. Some were pushy. They had sales, but they never gained the trust of their customers. Relationship building took time, but when a customer felt they had a relationship with you, they felt obligated to let you know they were looking elsewhere (for cost reasons, issues etc). Had those relationships not existed, that would have happened far less frequently. 
 
Unfortunately what I've seen since moving into marketing, especially in businesses without dedicated sales teams, is the inability to build relationships with customers before they buy.
 
Sure businesses try to keep their current customers happy and provide advice to prospects before they convert, but they don't spend time building those relationships so that they actually do convert. There's this subconscious expectation of, show it and they will come.
 
Why is this so? I think it's a matter of; not having enough time to do so and not knowing exactly how to go about it, even if they wanted to. 
 
So here I am. Helping businesses understand the importance of relationships with people who are thinking about being their customers. 
 
Helping people like you, build relationships with prospective customers that result in more sales, greater customer life time value and a growing business.
michael